GET TO KNOW INFUSION
We’re a top WMBE multicultural marketing and advertising agency guiding Fortune 500 brands to turn cultural fluency into business growth through our Transculturation™ model and ROI-Powered Ideas® founded by Stanford MBA Liz Castells-Heard.
Culture Fuels Growth
Infusion Proves It
Liz is a 40+ year 'no B.S.' industry force, cultural marketing pioneer, and strategic leader known for her foresight, rigor, and creative insight that galvanize excellence.
After a few years in investment banking, Liz held diverse client and agency roles at DDB NY, Campbell's, Oriflame Cosmetics, Conill/Saatchi & Saatchi, and VZA across marketing, planning, creative, operations before becoming an entrepreneur in 1998.
In 2000, Liz coined Transculturation™ to shift focus from awards-driven mass reach to ROI-driven audience intelligence impact. The model helps clients profitably embed cultural fluency across the organization.
Together with Leticia Juarez's marketing, creative and media leadership, they form a powerful partnership of bold vision and disciplined orchestration, supported by a hands-on nimble team of multi-talented early AI adopters with brains, heart, & grit.
In today's diverse America, where brands face mounting pressure for performance, efficiency, and relevance, INFUSION helps clients transform complexity into clear opportunities through cultural fluency.
A HISTORY OF FIRSTS, FIREPOWER AND FIGHT.
25+ years leading cultural marketing and digital innovation, industry change, and helping brands win in a diverse America.