Written by Adrian Salvatori on June 10th, 2026.
Liz Castells-Heard Has Been Saying It All Along. Are You Listening Yet?
HOW LIZ CASTELLS-HEARD AND INFUSION BY CASTELLS ENERGIZE BRANDS THROUGH TRANSCULTURATION TO REACH DIVERSE CONSUMERS — AND YES, THAT MEANS EVERYONE.
For over two decades, Liz Castells-Heard has argued that multicultural marketing shouldn't be an afterthought. Today, it is the primary engine of demographic and business growth.
How Liz Castells-Heard and INFUSION by Castells energize brands through transculturation to reach diverse consumers — and yes, that means everyone.
As demographics shift, the relevance gap between brands and consumers becomes a financial liability. This feature explores how INFUSION helps Fortune 500 companies build authentic, culturally fluent ecosystems that scale.
